Retail Therapy Capstone Database
Goals/Case Study
Capstone Classwork
Literature Review
OVERALL Thesis: While retail therapy provides immediate emotional relief, it ultimately serves as a temporary distraction that masks underlying problems and contributes to long-term emotional and financial strain, and online space pushes it even further.
Possible research question:
- How does online retail therapy differ from in-person shopping in terms of emotional and financial consequences over the long term?
- In what ways does the rise of online shopping platforms exacerbate the psychological effects of retail therapy compared to traditional in-store experiences?
- What are the distinct mechanisms by which online retail therapy, driven by digital media and live streaming, amplifies impulsive buying and long-term financial or emotional burdens compared to in-person shopping?
- How does the convenience and immediacy of online shopping influence the short-term satisfaction and long-term psychological strain of retail therapy compared to in-person shopping?
Meeting Points Anna Greenspan to talk about:
- I came up with a couple of research questions and andy thought they were biased
- Have a rough outline and started writing some sections